Join us!

If you share our values, and are eager to learn and grow as well as teach us a thing or two while doing it, you’ll fit right in. Read more about the role and apply by 15.6.2026 at the latest.

About the role

The VP, AI-Native Product & Experience Solutions leads Futurice Nordic’s service line focused on the future of digital products, services and customer experiences.
The landscape of digital product and service development is changing rapidly. Clients are no longer only asking for better digital experiences, better design systems or better product teams. They are asking how AI changes the products they build, the services they offer, the way teams work, and the speed at which value can be delivered.

This role is responsible for shaping Futurice’s response to that shift.
You will lead the evolution of our services at the intersection of customer experience, product strategy, service design, software engineering, data and AI. The focus is not only on designing better experiences, but on helping clients build AI-native, adaptive and continuously improving digital products and services.Equally, this role is about transforming how we deliver. You will drive the adoption of AI-augmented and agentic ways of working across the product and software development lifecycle, helping our teams use AI, reusable assets, accelerators and new delivery models to create better outcomes for clients.

We are looking for an accomplished senior leader who can drive transformation across services, capabilities, teams and client conversations. Someone who understands the changing nature of digital product development and can help Futurice lead, not follow, that change.

Key responsibilities

Service Line Leadership

• Shape and evolve Futurice Nordic’s services around AI-native digital products, customer experience transformation, service design, product development and intelligent interfaces.

• Define how AI changes both what we deliver to clients and how we deliver it, from discovery and design to development, launch, optimization and continuous improvement.

• Develop a clear service line point of view on AI-augmented product development, agentic SDLC, adaptive experiences, personalization, experimentation and digital product operating models.

• Move the service line beyond traditional design and delivery models toward more integrated, AI-enabled and outcome-oriented services.

• Identify where reusable assets, accelerators, playbooks and delivery patterns can improve quality, speed, differentiation and commercial performance.

• Align regional offerings with Futurice’s group-level strategy across AI, data, software engineering, product development and experience transformation.

• Lead and support strategic client engagements that help organizations rethink their digital products, services and delivery models in the age of AI.

• Help clients move from fragmented digital initiatives toward scalable, AI-enabled product and service ecosystems.

• Advise senior stakeholders on how AI, data, automation and agentic development can change customer experience, product development, service delivery and business outcomes.

• Translate customer, business and technology needs into product strategies, service concepts, experience architectures, delivery roadmaps and transformation plans.

• Support teams in delivering digital products and services that combine strong user insight, data-driven decision-making, modern engineering and responsible AI.

• Ensure delivery balances ambition with feasibility, helping teams make thoughtful trade-offs between innovation, business value, technical quality, ethics and speed.

• Lead multidisciplinary teams across design, product, software engineering, data and AI.

• Work closely with domain, account and sales teams to bring product, experience and AI-native delivery thinking into broader client transformation opportunities.

• Support people leaders and capability leads in developing the skills needed for the next generation of digital product and experience work.

• Champion Futurice’s perspective on AI-native products, AI-augmented delivery and the future of digital customer experiences.

• Support sales and client growth by articulating how AI changes customer value, product differentiation, delivery speed and business performance.

• Help shape compelling propositions, cases, narratives and offerings that connect client needs with Futurice’s evolving capabilities.

• Represent Futurice externally through client conversations, talks, writing, events and community engagement.

• Contribute to the development of repeatable service assets, accelerators and points of view that strengthen Futurice’s market position.

Desired background & Skills

• Strong senior leadership background in digital product development, customer experience, service design, software engineering, product strategy, technology consulting or transformation.

• Proven experience leading multidisciplinary teams and complex client engagements across strategy, design, product, data and engineering.

• Experience driving change across services, capabilities or operating models, not only leading individual projects or craft teams.

• Strong understanding of how AI is changing digital product and service development, including AI-augmented delivery, agentic workflows, copilots, automation, personalization, recommendation systems and adaptive interfaces.

• Solid grasp of modern software delivery and product development practices, including agile delivery, product operating models, design systems, experimentation, architecture, DevOps and continuous improvement.

• Ability to connect customer experience, business value, technology architecture and delivery economics into a coherent client narrative.

• Strong client advisory skills, with the ability to engage senior business and technology stakeholders.

• Commercial mindset, with the ability to connect client needs, value creation, delivery models and profitable growth.

• Ability to lead through ambiguity and help teams navigate significant shifts in market expectations, technology and ways of working.

• Good understanding of responsible and ethical use of data and AI in customer-facing products and delivery processes, including privacy, transparency, inclusion and governance.

• Excellent communication and storytelling skills, able to make complex technology and transformation topics clear, concrete and relevant.

• Curiosity and learning mindset, with a strong interest in emerging AI-native products, agentic development, new interaction models and the future of digital services.

Futurice offers you

We support your growth with a wide range of projects, tools, and learning opportunities. Our client portfolio is diverse, offering a variety of challenges and problem spaces that give you room to explore new areas and develop your skills in meaningful ways. You’ll be encouraged and inspired throughout your journey by a community of motivated, multidisciplinary colleagues across development, design, data, AI and strategy.

Perks include: 

• A hybrid work model that supports flexibility and collaboration

• Free choice of work gear — laptop, phone, tablet, headphones, and more

• Sports and lunch benefit

• Comprehensive healthcare and additional health insurance

• Futurice clubs and free-time activity groups

• Learning events and internal communities

• Certification programs to support your continued development

You’ll get a thorough local and global onboarding, plus your very own Futubuddy to support you throughout your journey with us. And to top it off, you’ll have the chance to join our Onboarding Camp.

Compensation

Your complete compensation package will be discussed in detail during the recruitment process. Our salary model is designed to offer a range of levels based on three factors: skills, responsibilities and impact. We are dedicated to fostering an inclusive and supportive work environment where every employee has the opportunity to thrive and advance in their career and become better versions of themselves.

During the initial interview round, we will discuss the salary range for this position. We offer a fixed salary with the possibility of performance-based bonuses and additional benefits.

Next steps

If this sounds like the opportunity you’re looking for, please submit your application by 15.6.2026.

Our form is simple: share your contact details and upload your attachments. We’d love to see your CV and a few lines about yourself and why you want to join Futurice. You can also include links to your LinkedIn or portfolio or any other materials you find relevant.

After we receive your application, we’ll be in touch. If you move forward, the process includes an initial conversation to get to know each other, a deeper discussion with future colleagues about your skills, and a general chat about potential projects. Reference calls are also a standard part of our recruitment process. Reference calls are also a standard part of our recruitment process.

What’s it like to work here

Ever since Futurice was founded, we’ve focused on creating a workplace people genuinely enjoy, Mondays included. We’ve built a welcoming culture where trust, kindness, and well-being matter as much as great work. Our atmosphere is open and warm, whether you’re in the office or working remotely. You’ll quickly feel part of the community where coffee chats, virtual fikas, or after-work hangouts happen naturally.

Because our culture is shaped by all of us, every day, you’ll have an opportunity to influence how we work, connect, and evolve as a community. Across countries, teams, and time zones, everyone brings their own character, helping shape how we work, connect, and evolve together.

At Futurice, new joiners aren’t expected to fit into a mold. Come as you are, whatever your background. We believe in the power of different perspectives, and diversity is a key part of our success at delivering customer value when they trust us with some of their most challenging and inspiring challenges. You can read more about our DE&I commitment here.